Spotify, your go-to for music streaming and podcasts, is hitting a new note: e-learning. With over 600 million users already tuning in for their audio fix, Spotify's move to add online education to its repertoire could just be the next big thing in learning.
Spotify's E-Learning Debut
Launching first in the U.K., Spotify is rolling out video courses on everything from music production to mastering Excel. Partnering with big names like the BBC and Skillshare, the platform is offering a mix of free and paid courses, aiming to make learning as accessible as listening to your favorite playlist. Prices are set to range from £20 ($24.80 USD) to £80 ($99.20 USD), making it an affordable option for both basic and premium users eager to learn something new.
Mohit Jitani, leading the charge on this new venture, is determined on testing the waters with this initial launch. The goal? To figure out what users really want from an educational platform and how to deliver it in the most engaging way possible.
Where to Find Spotify’s Courses
Easy to access, these courses are popping up right in the Spotify app in the U.K., under the “Courses” tab, as well as on the web. It's a blend of YouTube's DIY ethos and the structured learning paths of platforms like MasterClass and LinkedIn Learning. And while these initial offerings are more about watching and learning, Spotify might just be plotting some interactive or gamified learning experiences down the line.
The lineup includes courses from Skillshare, PLAYvirtuoso, BBC Maestro, and Thinkific, covering a wide range of interests. It’s a clear signal that Spotify isn't just dabbling in education; it’s stepping up to offer something for everyone.
Why E-Learning, and Why Now?
It's all about diversification. Facing the ups and downs of the tech market, Spotify is broadening its horizons to ensure it stays relevant and profitable. The U.K. is just the starting point, chosen for its vibrant market and enthusiastic learners.
This educational push ties neatly with Spotify’s existing strengths. With a lot of us already tuning into educational podcasts on the platform, Spotify is using what it knows about our listening habits to recommend courses we might like. Plus, for creators on the platform, it’s a chance to grow their skills and earnings through teaching.
What's Next for Spotify and Education?
Spotify is transforming from a music and podcast platform into a comprehensive digital learning space. It's not just about adding videos to the mix but creating a whole new way to learn, tailored to what we like and how we like to learn.
So, whether you're looking to up your music game, get savvy with Excel, or dive into creating your own online courses, Spotify's new e-learning offering has got you covered. It’s a fresh, affordable, and exciting way to learn, all from the platform you already know and love.
Ready to learn something new? Check out Spotify's Courses tab and discover a world of knowledge, just a click away. Let's get learning!
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